Vital offers premium-quality products at an affordable price. Everything from cables and power banks to wireless chargers and alarm clocks, products that aren’t just essential, they are VITAL to modern life.


Vital was launched in 2019 as a replacement for a brand that had become dated and lost consumer confidence. I spearheaded the branding process, from the name to product descriptions to the look and photography style.


The Vital brand has seen remarkable growth since it’s launch. It has received hundreds of positive customer reviews and has established itself as a viable alternative to national brands