Xtreme Gaming offers high-quality entry-level gaming accessories geared towards young and novice gamers. Xtreme Gaming products are typically purchased by budget-minded parents so the updated brand had to appeal to both young teens and parents.

The Ask:

Update and simplify an existing entry-level gaming brand. The existing design felt heavy and dated on store shelves.

The Solution:

The resulting design is crisp, clean and modern. The photography style has been updated and is now bold and dynamic.