BRANDING [XTREME GAMING]
Xtreme Gaming offers high-quality entry-level gaming accessories geared towards young and novice gamers. Xtreme Gaming products are typically purchased by budget-minded parents so the updated brand had to appeal to both young teens and parents.
Update and simplify an existing entry-level gaming brand. The existing design felt heavy and dated on store shelves.
The resulting design is crisp, clean and modern. The photography style has been updated and is now bold and dynamic.