BRANDING [XTREME GAMING]
Xtreme Gaming offers high-quality entry-level gaming accessories geared towards young and novice gamers. Xtreme Gaming products are typically purchased by budget-minded parents so the updated brand had to appeal to both young teens and parents.
Original Design 
Old vs. New 
The Update 
The Ask:
Update and simplify an existing entry-level gaming brand. The existing design felt heavy and dated on store shelves.
The Solution:
The resulting design is crisp, clean and modern. The photography style has been updated and is now bold and dynamic.