BRANDING | XTREME GAMING
The Xtreme Gaming refresh was one of my favourite recent projects. In 2020 I was tasked with updating the existing Xtreme Gaming brand to make it more customer-friendly. The request included and ask to ensure that console compatibility was front-and-centre.
I worked with our photographer create bold, dynamic photography that truly showcases each products unique selling features.
Xtreme Gaming offers high-quality entry-level gaming accessories geared towards young and novice gamers. Xtreme Gaming products are typically purchased by budget-minded parents so the updated brand had to appeal to both young teens and parents.
Update and simplify an existing entry-level gaming brand. The existing design felt heavy and dated on store shelves. I was asked to ensure console compatibility and selling features were called out in an obvious manner.
The resulting design is crisp, clean and modern. The photography style has been updated and is now bold and dynamic. Selling features and compatibility are clean and easy-to read for a more customer-friendly shopping experience,
I just wanted to take a moment to say thank you for all the hard work you put into the awesome new XG design. There were a few extra challenges put in place with the printers and working remotely, but you didn’t hesitate to take them all on and find solutions! The design looks great, and I can’t wait to see it roll out to all the stores in 2021!!