The Xtreme Gaming refresh was one of my favourite recent projects. In 2020 I was tasked with updating the existing Xtreme Gaming brand to make it more customer-friendly. The request included and ask to ensure that console compatibility was front-and-centre.

I worked with our photographer create bold, dynamic photography that truly showcases each products unique selling features.

Xtreme Gaming offers high-quality entry-level gaming accessories geared towards young and novice gamers. Xtreme Gaming products are typically purchased by budget-minded parents so the updated brand had to appeal to both young teens and parents.

The Ask:

Update and simplify an existing entry-level gaming brand. The existing design felt heavy and dated on store shelves. I was asked to ensure console compatibility and selling features were called out in an obvious manner.

The Solution:

The resulting design is crisp, clean and modern. The photography style has been updated and is now bold and dynamic. Selling features and compatibility are clean and easy-to read for a more customer-friendly shopping experience,


I just wanted to take a moment to say thank you for all the hard work you put into the awesome new XG design. There were a few extra challenges put in place with the printers and working remotely, but you didn’t hesitate to take them all on and find solutions! The design looks great, and I can’t wait to see it roll out to all the stores in 2021!!
C.K. 10.7.2020

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