In 2020 I was tasked with updating the existing Xtreme Gaming brand to make it more customer-friendly. The request included an ask to ensure that console compatibility was front-and-center.

I worked with our photographer to create bold, dynamic photography that truly showcases each product’s unique selling features.

Xtreme Gaming offers high-quality entry-level gaming accessories geared towards young and novice gamers. Xtreme Gaming products are typically purchased by budget-minded parents so the updated brand had to appeal to both young teens and parents.

The Ask:

Update and simplify an existing entry-level gaming brand. The existing design felt heavy and dated on store shelves. I was asked to ensure console compatibility and selling features were called out in an obvious manner.

The Solution:

The resulting design is crisp, clean, and modern. The photography style has been updated and is now bold and dynamic. Selling features and compatibility are clean and easy to read for a more customer-friendly shopping experience,

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